Collaborated across departments, including engineering, sales, packaging, and marketing, to ensure brand consistency across all touch points. Developed and maintained a comprehensive visual identity system, encompassing imagery, iconography, and design standards for digital platforms.
Provided Art Direction for social, amazon content, paid ads and Tik Tok creative. Partnered with copywriters, editors, and the social media team to maintain brand voice and visual cohesion. Managed external vendors to align creative output with evolving brand guidelines. Delivered design solutions for both print and digital.
My role: App, Web landing pages, Print, Digital, In store display, Social, Creative direction and 3D design
