STRAVA

The client's primary goal was to increase app downloads through paid media channels. By leveraging data-driven insights from top-performing ad creatives, I optimized concepts and designs to align with their objectives. I seamlessly integrated their new brand guidelines into the creative process, collaborating closely with their team to ensure brand consistency and adherence to the desired aesthetic.

I provided art direction and managed designers, fostering collaboration and creativity. Working in tandem with the creative strategist, I aligned on the overarching creative strategy and art direction to deliver impactful results.